|
Unity |
Obtained by the effective use of
components in a design to express a main idea
through consistent style. |
|
Balance |
Refers to the equilibrium or
equality of visual attraction. |
|
Transition |
Gradual change |
|
Proportion |
Size of the parts of the design in
relation to each other and to the design as a whole |
|
Rhythm |
Achieved when the elements of a
design creates a feeling of motion which leads the
viewer's eye through or even beyond the designed
area. |
|
Focalization |
Involves the leading of visual
observation toward a feature by placement of this
feature at the vanishing point between radial or
approaching lines. |
|
Repetition |
Repeated use of features like plants
with identical shape, line, form, texture and/or
color. |
|
Simplicity |
Elimination of unnecessary detail. |
